/* PPC4.biz-specific refinements layered on top of the SEOPP template. */

html,
body {
    overflow-x: clip;
}

/* PPC4.biz format rail and unified PPC Channels effects */
.ads-formats-rail {
    position: relative;
    overflow: hidden;
    padding: 58px 0 66px;
    background:
        radial-gradient(circle at 18% 0%, rgba(185, 240, 0, 0.13), transparent 25%),
        radial-gradient(circle at 82% 110%, rgba(142, 92, 255, 0.13), transparent 30%),
        #151516;
}

.ads-formats-rail::before {
    position: absolute;
    inset: 0;
    background-image:
        linear-gradient(rgba(255, 255, 255, 0.035) 1px, transparent 1px),
        linear-gradient(90deg, rgba(255, 255, 255, 0.035) 1px, transparent 1px);
    background-size: 54px 54px;
    content: "";
    mask-image: linear-gradient(to bottom, transparent, #000 30%, #000 70%, transparent);
    pointer-events: none;
}

.ads-formats-rail__heading {
    position: relative;
    z-index: 1;
    display: flex;
    align-items: end;
    justify-content: space-between;
    gap: 36px;
    padding: 0 4px 28px;
    border-bottom: 1px solid rgba(255, 255, 255, 0.12);
}

.ads-formats-rail__heading > div {
    display: inline-flex;
    align-items: center;
    gap: 12px;
}

.ads-formats-rail__heading p {
    margin: 0;
    color: rgba(255, 255, 255, 0.66);
    font-size: 12px;
    font-weight: 800;
    letter-spacing: 0.15em;
}

.ads-formats-rail__heading h2 {
    max-width: 680px;
    margin: 0;
    color: #fff;
    font-size: clamp(24px, 2.7vw, 42px);
    line-height: 1;
    text-align: right;
    text-transform: uppercase;
}

.ads-formats-rail__pulse {
    position: relative;
    display: inline-block;
    width: 9px;
    height: 9px;
    border-radius: 50%;
    background: #b9f000;
    box-shadow: 0 0 22px rgba(185, 240, 0, 0.75);
}

.ads-formats-rail__pulse::after {
    position: absolute;
    inset: -6px;
    border: 1px solid rgba(185, 240, 0, 0.48);
    border-radius: inherit;
    animation: ppc-format-pulse 2.2s ease-out infinite;
    content: "";
}

.ads-formats-slider {
    position: relative;
    z-index: 1;
    padding-top: 30px;
}

.ads-formats-slider .swiper-slide {
    height: auto;
}

.ads-format-mark {
    --format-accent: #b9f000;
    position: relative;
    display: grid;
    min-height: 128px;
    height: 100%;
    grid-template-columns: 52px minmax(0, 1fr);
    gap: 16px;
    align-items: center;
    overflow: hidden;
    padding: 22px;
    border: 1px solid rgba(255, 255, 255, 0.13);
    border-radius: 20px;
    background: rgba(255, 255, 255, 0.045);
    color: #fff;
    transition: transform 240ms ease, border-color 240ms ease, background 240ms ease;
}

.ads-format-mark::before {
    position: absolute;
    top: -54px;
    right: -54px;
    width: 118px;
    height: 118px;
    border: 1px solid color-mix(in srgb, var(--format-accent) 55%, transparent);
    border-radius: 50%;
    content: "";
    transition: transform 320ms ease;
}

.ads-format-mark:hover {
    border-color: color-mix(in srgb, var(--format-accent) 58%, transparent);
    background: color-mix(in srgb, var(--format-accent) 9%, #1a1a1c);
    color: #fff;
    transform: translateY(-7px);
}

.ads-format-mark:hover::before {
    transform: scale(1.32);
}

.ads-format-mark__icon {
    display: grid;
    width: 52px;
    height: 52px;
    border-radius: 16px;
    background: var(--format-accent);
    color: #111;
    font-size: 25px;
    place-items: center;
    transform: rotate(-4deg);
    transition: transform 240ms ease;
}

.ads-format-mark:hover .ads-format-mark__icon {
    transform: rotate(4deg) scale(1.06);
}

.ads-format-mark__copy strong,
.ads-format-mark__copy small {
    display: block;
}

.ads-format-mark__copy strong {
    color: #fff;
    font-size: 18px;
    line-height: 1.05;
}

.ads-format-mark__copy small {
    margin-top: 6px;
    color: rgba(255, 255, 255, 0.54);
    font-size: 11px;
    font-weight: 700;
    letter-spacing: 0.08em;
    text-transform: uppercase;
}

.ads-format-mark__index {
    position: absolute;
    right: 13px;
    bottom: 8px;
    color: rgba(255, 255, 255, 0.16);
    font-size: 26px;
    font-weight: 800;
}

.ads-format-mark--display { --format-accent: #52d6ff; }
.ads-format-mark--youtube { --format-accent: #ff5a66; }
.ads-format-mark--shopping { --format-accent: #ffd45a; }
.ads-format-mark--pmax { --format-accent: #9b7cff; }
.ads-format-mark--demand { --format-accent: #ff8ed2; }
.ads-format-mark--apps { --format-accent: #70e5ad; }
.ads-format-mark--remarketing { --format-accent: #ff9566; }

.page-channels .channels-hero {
    isolation: isolate;
}

.channels-hero__grid {
    position: absolute;
    inset: 0;
    z-index: -2;
    background-image:
        linear-gradient(rgba(255, 255, 255, 0.045) 1px, transparent 1px),
        linear-gradient(90deg, rgba(255, 255, 255, 0.045) 1px, transparent 1px);
    background-position: center;
    background-size: 76px 76px;
    mask-image: radial-gradient(circle at 62% 40%, #000 0%, transparent 70%);
    pointer-events: none;
}

.channels-hero__orbit {
    position: absolute;
    top: 112px;
    right: clamp(26px, 5vw, 92px);
    width: clamp(270px, 29vw, 470px);
    aspect-ratio: 1;
    z-index: -1;
    border: 1px solid rgba(185, 240, 0, 0.2);
    border-radius: 50%;
    animation: ppc-orbit-spin 34s linear infinite;
    pointer-events: none;
}

.channels-hero__orbit::before,
.channels-hero__orbit::after {
    position: absolute;
    inset: 14%;
    border: 1px dashed rgba(255, 255, 255, 0.14);
    border-radius: inherit;
    content: "";
}

.channels-hero__orbit::after {
    inset: 34%;
    border-style: solid;
    border-color: rgba(142, 92, 255, 0.35);
}

.channels-orbit-tag {
    position: absolute;
    display: inline-flex;
    align-items: center;
    justify-content: center;
    min-width: 76px;
    padding: 8px 12px;
    border: 1px solid rgba(255, 255, 255, 0.18);
    border-radius: 999px;
    background: rgba(17, 17, 19, 0.78);
    color: #fff;
    font-size: 10px;
    font-weight: 800;
    letter-spacing: 0.14em;
    backdrop-filter: blur(8px);
    animation: ppc-orbit-counter-spin 34s linear infinite;
}

.channels-orbit-tag--search { top: -15px; left: 48%; }
.channels-orbit-tag--video { top: 47%; right: -38px; }
.channels-orbit-tag--shop { bottom: -14px; left: 42%; }
.channels-orbit-tag--pmax { top: 45%; left: -34px; }

.channels-signal-strip {
    overflow: hidden;
    border-block: 1px solid #0c0c0e;
    background: #b9f000;
    color: #111;
    transform: rotate(-0.65deg) scale(1.01);
}

.channels-signal-strip__track {
    display: flex;
    width: max-content;
    align-items: center;
    gap: 24px;
    padding: 17px 0;
    animation: ppc-signal-marquee 33s linear infinite;
    white-space: nowrap;
}

.channels-signal-strip span {
    font-family: var(--heading-font, inherit);
    font-size: clamp(18px, 2vw, 30px);
    font-weight: 800;
    letter-spacing: 0.03em;
}

.channels-signal-strip i {
    display: block;
    width: 9px;
    height: 9px;
    border-radius: 50%;
    background: #111;
}

.page-channels .channel-card {
    position: relative;
    overflow: hidden;
    box-shadow: 0 18px 55px rgba(16, 16, 18, 0.06);
    transition: transform 260ms ease, box-shadow 260ms ease, border-color 260ms ease;
}

.page-channels .channel-card::after {
    position: absolute;
    top: -80px;
    right: -80px;
    width: 170px;
    height: 170px;
    border: 1px solid color-mix(in srgb, var(--card-ink) 15%, transparent);
    border-radius: 50%;
    content: "";
    pointer-events: none;
    transition: transform 320ms ease;
}

.page-channels .channel-card:hover {
    border-color: rgba(15, 15, 18, 0.24);
    box-shadow: 0 30px 80px rgba(16, 16, 18, 0.13);
    transform: translateY(-10px) rotate(-0.25deg);
}

.page-channels .channel-card:hover::after {
    transform: scale(1.45);
}

.page-channels .channel-card__number {
    text-shadow: 0 0 22px color-mix(in srgb, currentColor 24%, transparent);
}

.page-channels .channel-table tbody tr {
    transition: background 180ms ease, transform 180ms ease;
}

.page-channels .channel-table tbody tr:hover {
    background: rgba(185, 240, 0, 0.08);
}

.page-channels .channel-filters button {
    position: relative;
    overflow: hidden;
}

.page-channels .channel-filters button.is-active {
    box-shadow: 0 9px 28px rgba(15, 15, 18, 0.2);
}

.channels-footer {
    position: relative;
    isolation: isolate;
    background:
        radial-gradient(circle at 8% 0%, rgba(185, 240, 0, 0.13), transparent 27%),
        radial-gradient(circle at 90% 18%, rgba(142, 92, 255, 0.15), transparent 30%),
        #0b0b0d !important;
}

.channels-footer::before {
    position: absolute;
    inset: 0;
    z-index: -1;
    background-image: radial-gradient(rgba(255, 255, 255, 0.14) 0.8px, transparent 0.8px);
    background-size: 19px 19px;
    content: "";
    mask-image: linear-gradient(to bottom, #000, transparent 68%);
}

.channels-footer .animated-title {
    color: transparent !important;
    opacity: 0.48;
    -webkit-text-stroke: 1px rgba(185, 240, 0, 0.38);
}

@keyframes ppc-format-pulse {
    from { opacity: 0.8; transform: scale(0.55); }
    to { opacity: 0; transform: scale(1.55); }
}

@keyframes ppc-orbit-spin {
    to { transform: rotate(360deg); }
}

@keyframes ppc-orbit-counter-spin {
    to { transform: rotate(-360deg); }
}

@keyframes ppc-signal-marquee {
    to { transform: translateX(-50%); }
}

@media (max-width: 991px) {
    .ads-formats-rail__heading {
        align-items: flex-start;
        flex-direction: column;
    }

    .ads-formats-rail__heading h2 {
        text-align: left;
    }

    .channels-hero__orbit {
        top: 135px;
        right: -120px;
        opacity: 0.58;
    }
}

@media (max-width: 575px) {
    .ads-formats-rail {
        padding-block: 42px 50px;
    }

    .ads-format-mark {
        min-height: 116px;
        grid-template-columns: 44px minmax(0, 1fr);
        padding: 18px;
    }

    .ads-format-mark__icon {
        width: 44px;
        height: 44px;
        font-size: 21px;
    }

    .channels-hero__orbit {
        display: none;
    }

    .channels-signal-strip__track {
        padding-block: 13px;
    }
}

@media (prefers-reduced-motion: reduce) {
    .ads-formats-rail__pulse::after,
    .channels-hero__orbit,
    .channels-orbit-tag,
    .channels-signal-strip__track {
        animation: none;
    }
}

.header .logo img,
.mobile-menu__logo img {
    width: 190px;
    height: auto;
}

.footer-new-two img[alt="PPC4.biz"],
footer img[alt="PPC4.biz"] {
    width: 210px;
    height: auto;
}

.banner-new-two {
    min-height: 970px;
}

.banner-new-two > .container {
    position: relative;
    z-index: 2;
}

.banner-new-two .ppc-hero-kicker {
    white-space: nowrap;
}

.banner-new-two .ppc-hero-visual {
    z-index: 1;
}

.banner-new-two .ppc-hero-visual img {
    display: block;
    width: min(50vw, 610px);
    max-width: none;
    height: auto;
}

.service-new-two .row > [class*="col-"] > div {
    height: 100%;
}

.service-new-two .row > [class*="col-"] h2 {
    min-height: 2.3em;
}

.achievement-new-two .col-lg-4 .text-center {
    height: 575px;
    overflow: hidden;
    border-radius: 24px;
}

.achievement-new-two .col-lg-4 .text-center img {
    width: 100%;
    height: 100%;
    object-fit: cover;
    object-position: center top;
}

.working-process-new-two .card-one figure,
.working-process-new-two .card-two figure,
.working-process-new-two .card-three figure {
    aspect-ratio: 1.64 / 1;
}

.working-process-new-two .card-one figure img,
.working-process-new-two .card-two figure img,
.working-process-new-two .card-three figure img {
    width: 100%;
    height: 100%;
    object-fit: cover;
}

.ppc-guide-seal {
    --seal-text-radius: 65px;
    position: relative;
    display: grid;
    width: 168px;
    aspect-ratio: 1;
    place-items: center;
    color: #fff;
    border: 1px solid rgba(255, 255, 255, 0.68);
    border-radius: 50%;
    background: rgba(11, 11, 15, 0.24);
    box-shadow: 0 18px 45px rgba(0, 0, 0, 0.22);
    backdrop-filter: blur(14px);
    transition: border-color 0.3s ease, box-shadow 0.3s ease, transform 0.3s ease;
}

.ppc-guide-seal:hover {
    color: #fff;
    border-color: #b9f000;
    box-shadow: 0 18px 50px rgba(185, 240, 0, 0.18);
}

.ppc-guide-seal__ring {
    position: absolute;
    inset: 8px;
    border: 1px solid rgba(255, 255, 255, 0.35);
    border-radius: 50%;
    animation: ppc-guide-seal-spin 18s linear infinite;
}

.ppc-guide-seal__ring::after {
    position: absolute;
    inset: 22px;
    content: "";
    border: 1px solid rgba(185, 240, 0, 0.42);
    border-radius: 50%;
}

.ppc-guide-seal__circle-text {
    position: absolute;
    inset: 0;
}

.ppc-guide-seal__letter {
    position: absolute;
    top: 50%;
    left: 50%;
    z-index: 1;
    font-family: var(--body-font);
    font-size: 9px;
    font-weight: 700;
    line-height: 1;
    transform:
        translate(-50%, -50%)
        rotate(calc((var(--i) * 12.857deg) - 90deg))
        translateX(var(--seal-text-radius))
        rotate(90deg);
    transform-origin: center;
}

.ppc-guide-seal__letter--accent {
    color: #b9f000;
}

.ppc-guide-seal__core {
    position: relative;
    z-index: 2;
    display: grid;
    width: 58px;
    aspect-ratio: 1;
    place-items: center;
    border: 1px solid rgba(185, 240, 0, 0.58);
    border-radius: 50%;
    background: rgba(11, 11, 15, 0.88);
}

.ppc-guide-seal__core img {
    width: 40px;
    height: 40px;
}

@keyframes ppc-guide-seal-spin {
    to {
        transform: rotate(360deg);
    }
}

@media (prefers-reduced-motion: reduce) {
    .ppc-guide-seal__ring {
        animation: none;
    }
}

.projects-new-two figure {
    background:
        radial-gradient(circle at 22% 28%, rgba(207, 255, 40, 0.11), transparent 34%),
        linear-gradient(135deg, #1d1f1f, #141515);
}

.about-hero {
    min-height: clamp(460px, 42vw, 620px);
    background-color: #111314;
    background-position: center;
}

.about-hero::before {
    background: linear-gradient(
        90deg,
        rgba(2, 10, 26, 0.06) 0%,
        rgba(2, 10, 26, 0.38) 30%,
        rgba(2, 10, 26, 0.5) 50%,
        rgba(2, 10, 26, 0.38) 70%,
        rgba(2, 10, 26, 0.06) 100%
    );
}

.projects-new-two .col-xl-4 figure {
    aspect-ratio: 0.94 / 1;
}

.projects-new-two .col-xl-8 figure {
    aspect-ratio: 1.63 / 1;
}

.projects-new-two figure img {
    width: 100%;
    height: 100%;
    object-fit: cover;
}

.send-message-new-two > .scale-up-wrapper img {
    object-position: left center;
}

.newsletter-card {
    display: flex;
    min-height: 520px;
    padding: clamp(36px, 5vw, 60px);
    flex-direction: column;
    justify-content: center;
}

.newsletter-card__eyebrow {
    display: inline-flex;
    width: fit-content;
    margin-bottom: 20px;
    padding: 7px 14px;
    color: #516800;
    border: 1px solid rgba(81, 104, 0, 0.22);
    border-radius: 999px;
    background: rgba(185, 240, 0, 0.16);
    font-size: 13px;
    font-weight: 700;
    letter-spacing: 0.08em;
    text-transform: uppercase;
}

.newsletter-card__title {
    max-width: 540px;
    margin-bottom: 20px;
}

.newsletter-card__copy {
    max-width: 520px;
    margin-bottom: 34px;
    color: #4b4b4b;
    font-size: 18px;
    line-height: 1.65;
}

.newsletter-form__row {
    display: flex;
    align-items: stretch;
    gap: 12px;
}

.newsletter-form__input {
    min-width: 0;
    height: 62px;
    padding: 0 24px;
    flex: 1 1 auto;
    color: #171717;
    border: 1px solid #d8d8d8;
    border-radius: 999px;
    background: #f7f7f7;
    outline: 0;
    transition: border-color 0.2s ease, box-shadow 0.2s ease, background-color 0.2s ease;
}

.newsletter-form__input:focus {
    border-color: #89b300;
    background: #fff;
    box-shadow: 0 0 0 4px rgba(185, 240, 0, 0.2);
}

.newsletter-form__action {
    flex: 0 0 auto;
}

.newsletter-form__action .btn {
    min-height: 62px;
}

.newsletter-form__note {
    margin-top: 14px;
    color: #777;
    font-size: 13px;
}

@media (max-width: 1199px) {
    .header .logo img {
        width: 165px;
    }

    .banner-new-two {
        min-height: 860px;
    }

    .banner-new-two .ppc-hero-visual img {
        width: min(52vw, 560px);
    }

    .achievement-new-two .col-lg-4 .text-center {
        height: 520px;
    }
}

@media (max-width: 991px) {
    .banner-new-two {
        min-height: auto;
    }

    .banner-new-two .ppc-hero-visual {
        opacity: 0.72;
    }

    .banner-new-two .ppc-hero-visual img {
        width: min(72vw, 540px);
    }

    .achievement-new-two .col-lg-4 .text-center {
        width: min(100%, 560px);
        height: min(72vw, 620px);
        margin-inline: auto;
    }

    .projects-new-two .col-xl-4 figure,
    .projects-new-two .col-xl-8 figure {
        aspect-ratio: 1.35 / 1;
    }
}

@media (max-width: 767px) {
    .mobile-menu__logo img {
        width: 160px;
    }

    .banner-new-two h1:not(.ppc-hero-kicker) {
        font-size: clamp(50px, 14vw, 58px);
        letter-spacing: -3px;
    }

    .banner-new-two h1:not(.ppc-hero-kicker) .top-word-span:not(:last-child) {
        margin-inline-end: 0.12em;
    }

    .banner-new-two .ppc-hero-kicker {
        font-size: 64px;
        letter-spacing: -4px;
    }

    .banner-new-two .ppc-hero-visual {
        opacity: 0.42;
    }

    .service-new-two .row > [class*="col-"] h2 {
        min-height: 0;
    }

    .newsletter-card {
        min-height: 460px;
    }

    .newsletter-form__row {
        flex-direction: column;
        gap: 0;
    }

    .newsletter-form__action .btn {
        width: 100%;
    }

    .ppc-guide-seal {
        --seal-text-radius: 55px;
        width: 148px;
    }

    .achievement-new-two .col-lg-4 .text-center {
        height: min(112vw, 600px);
    }

    .projects-new-two .col-xl-4 figure,
    .projects-new-two .col-xl-8 figure {
        aspect-ratio: 1 / 1;
    }
}

/* Knowledge map */
.knowledge-map {
    --map-ink: #070713;
    --map-paper: #f3f1eb;
    --map-line: rgba(7, 7, 19, 0.16);
    background: var(--map-paper);
    color: var(--map-ink);
}

.knowledge-hero {
    position: relative;
    isolation: isolate;
    overflow: hidden;
    padding: 210px 0 110px;
    background: #101012;
    color: #fff;
}

.knowledge-hero::after {
    position: absolute;
    content: "";
    inset: 0;
    z-index: -2;
    opacity: 0.18;
    background-image:
        linear-gradient(rgba(255, 255, 255, 0.12) 1px, transparent 1px),
        linear-gradient(90deg, rgba(255, 255, 255, 0.12) 1px, transparent 1px);
    background-size: 74px 74px;
    mask-image: linear-gradient(to bottom, #000, transparent 92%);
}

.knowledge-hero__glow {
    position: absolute;
    z-index: -1;
    width: 480px;
    height: 480px;
    border-radius: 50%;
    filter: blur(20px);
    opacity: 0.42;
    pointer-events: none;
}

.knowledge-hero__glow--one {
    inset: -160px -90px auto auto;
    background: #b9f000;
}

.knowledge-hero__glow--two {
    inset: auto auto -310px 12%;
    background: #4432ff;
}

.knowledge-back-link {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    margin-bottom: 72px;
    color: rgba(255, 255, 255, 0.72);
    font-size: 15px;
    font-weight: 600;
}

.knowledge-back-link:hover {
    color: #b9f000;
}

.knowledge-hero__copy {
    max-width: 1100px;
}

.knowledge-eyebrow {
    display: inline-block;
    margin-bottom: 26px;
    color: #b9f000;
    font-size: 14px;
    font-weight: 800;
    letter-spacing: 0.22em;
}

.knowledge-hero h1 {
    max-width: 1050px;
    color: #fff;
    font-size: clamp(58px, 8vw, 128px);
    line-height: 0.88;
    letter-spacing: -0.055em;
    text-transform: uppercase;
}

.knowledge-hero__copy p {
    max-width: 720px;
    margin-top: 38px;
    color: rgba(255, 255, 255, 0.72);
    font-size: clamp(18px, 2vw, 23px);
    line-height: 1.55;
}

.knowledge-search {
    max-width: 980px;
    margin-top: 72px;
}

.knowledge-search > label {
    display: block;
    margin-bottom: 12px;
    color: #fff;
    font-size: 15px;
    font-weight: 700;
}

.knowledge-search__field {
    display: grid;
    grid-template-columns: auto minmax(0, 1fr) auto;
    align-items: center;
    gap: 14px;
    min-height: 86px;
    padding: 0 24px 0 30px;
    border: 1px solid rgba(255, 255, 255, 0.3);
    border-radius: 18px;
    background: rgba(255, 255, 255, 0.1);
    backdrop-filter: blur(16px);
    transition: border-color 180ms ease, background 180ms ease;
}

.knowledge-search__field:focus-within {
    border-color: #b9f000;
    background: rgba(255, 255, 255, 0.14);
}

.knowledge-search__field > i {
    color: #b9f000;
    font-size: 27px;
}

.knowledge-search__field input {
    width: 100%;
    border: 0;
    outline: 0;
    background: transparent;
    color: #fff;
    font-size: clamp(18px, 2vw, 24px);
}

.knowledge-search__field input::placeholder {
    color: rgba(255, 255, 255, 0.5);
}

.knowledge-search__field button {
    display: none;
    width: 42px;
    height: 42px;
    border: 0;
    border-radius: 50%;
    background: rgba(255, 255, 255, 0.12);
    color: #fff;
    font-size: 19px;
}

.knowledge-search__field button.is-visible {
    display: grid;
    place-items: center;
}

.knowledge-search__status {
    margin-top: 13px;
    color: rgba(255, 255, 255, 0.56);
    font-size: 14px;
}

.knowledge-section {
    padding: 112px 0;
    border-top: 1px solid var(--map-line);
}

.knowledge-section.is-filtered-out {
    display: none;
}

.knowledge-section__heading {
    display: grid;
    grid-template-columns: minmax(0, 1.2fr) minmax(280px, 0.8fr);
    gap: 48px;
    align-items: end;
    margin-bottom: 58px;
}

.knowledge-section__heading > div {
    display: flex;
    gap: 22px;
    align-items: flex-start;
}

.knowledge-section__number {
    margin-top: 11px;
    color: #6f6f71;
    font-size: 14px;
    font-weight: 800;
    letter-spacing: 0.14em;
}

.knowledge-section h2 {
    max-width: 830px;
    color: var(--map-ink);
    font-size: clamp(42px, 6vw, 82px);
    line-height: 0.95;
    letter-spacing: -0.045em;
    text-transform: uppercase;
}

.knowledge-section__heading > p {
    max-width: 520px;
    margin-left: auto;
    color: #57575d;
    font-size: 18px;
    line-height: 1.65;
}

.knowledge-path-grid {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 18px;
}

.knowledge-path {
    position: relative;
    isolation: isolate;
    display: grid;
    grid-template-columns: auto 1fr auto;
    grid-template-areas:
        "icon goal arrow"
        "icon title arrow";
    gap: 4px 22px;
    align-items: center;
    min-height: 170px;
    padding: 28px 30px;
    border: 1px solid var(--map-line);
    border-radius: 20px;
    overflow: hidden;
    background: rgba(255, 255, 255, 0.42);
    color: var(--map-ink);
    transition: transform 240ms cubic-bezier(0.22, 1, 0.36, 1), border-color 240ms ease, background 240ms ease, box-shadow 240ms ease;
}

.knowledge-path::after {
    position: absolute;
    right: 0;
    bottom: 0;
    left: 0;
    z-index: -1;
    height: 5px;
    background: #b9f000;
    content: "";
    transform: scaleX(0);
    transform-origin: left;
    transition: transform 240ms cubic-bezier(0.22, 1, 0.36, 1);
}

.knowledge-path:is(:hover, :focus-visible) {
    transform: translateY(-6px);
    border-color: rgba(126, 164, 0, 0.78);
    background: rgba(255, 255, 255, 0.94);
    box-shadow: 0 20px 48px rgba(7, 7, 19, 0.13), 0 0 0 4px rgba(185, 240, 0, 0.12);
    color: var(--map-ink);
    outline: none;
}

.knowledge-path:is(:hover, :focus-visible)::after {
    transform: scaleX(1);
}

.knowledge-path__icon {
    grid-area: icon;
    display: grid;
    width: 70px;
    height: 70px;
    place-items: center;
    border-radius: 18px;
    background: #b9f000;
    font-size: 30px;
    transition: transform 240ms cubic-bezier(0.22, 1, 0.36, 1), background 240ms ease, color 240ms ease, box-shadow 240ms ease;
}

.knowledge-path:is(:hover, :focus-visible) .knowledge-path__icon {
    transform: rotate(-5deg) scale(1.07);
    background: #111113;
    color: #b9f000;
    box-shadow: 0 10px 24px rgba(7, 7, 19, 0.2);
}

.knowledge-path__goal {
    grid-area: goal;
    color: #66666b;
    font-size: 14px;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: 0.08em;
}

.knowledge-path strong {
    grid-area: title;
    font-size: clamp(21px, 2.5vw, 30px);
    line-height: 1.15;
}

.knowledge-path__arrow {
    grid-area: arrow;
    font-size: 26px;
    transition: transform 240ms cubic-bezier(0.22, 1, 0.36, 1), color 240ms ease;
}

.knowledge-path:is(:hover, :focus-visible) .knowledge-path__arrow {
    transform: translate(5px, -5px);
    color: #718f0c;
}

.knowledge-card-grid {
    display: grid;
    grid-template-columns: repeat(4, minmax(0, 1fr));
    border-top: 1px solid var(--map-line);
    border-left: 1px solid var(--map-line);
}

.knowledge-card {
    position: relative;
    isolation: isolate;
    display: flex;
    min-height: 405px;
    flex-direction: column;
    padding: 30px;
    border-right: 1px solid var(--map-line);
    border-bottom: 1px solid var(--map-line);
    overflow: hidden;
    background: transparent;
    transition: transform 240ms cubic-bezier(0.22, 1, 0.36, 1), border-color 240ms ease, background 240ms ease, box-shadow 240ms ease;
}

.knowledge-card::before {
    position: absolute;
    top: 0;
    right: 0;
    left: 0;
    height: 5px;
    background: #b9f000;
    content: "";
    transform: scaleX(0);
    transform-origin: left;
    transition: transform 240ms cubic-bezier(0.22, 1, 0.36, 1);
}

.knowledge-card:is(:hover, :focus-within) {
    z-index: 2;
    transform: translateY(-6px);
    border-color: rgba(126, 164, 0, 0.62);
    background: rgba(255, 255, 255, 0.96);
    box-shadow: 0 22px 52px rgba(7, 7, 19, 0.14), 0 0 0 3px rgba(185, 240, 0, 0.1);
}

.knowledge-card:is(:hover, :focus-within)::before {
    transform: scaleX(1);
}

.knowledge-card__top {
    display: flex;
    flex-wrap: wrap;
    gap: 8px;
}

.knowledge-card__top span {
    padding: 7px 10px;
    border: 1px solid var(--map-line);
    border-radius: 999px;
    color: #636369;
    font-size: 12px;
    font-weight: 700;
    text-transform: uppercase;
    transition: border-color 240ms ease, background 240ms ease, color 240ms ease;
}

.knowledge-card:is(:hover, :focus-within) .knowledge-card__top span {
    border-color: rgba(126, 164, 0, 0.5);
    background: rgba(185, 240, 0, 0.16);
    color: #405300;
}

.knowledge-card h3 {
    margin-top: 48px;
    font-size: clamp(27px, 3vw, 39px);
    line-height: 1;
}

.knowledge-card h3 a {
    color: var(--map-ink);
    transition: color 180ms ease;
}

.knowledge-card h3 a:is(:hover, :focus-visible) {
    color: #5a7600;
    outline: none;
}

.knowledge-card > p {
    margin-top: 20px;
    color: #5d5d62;
    font-size: 16px;
    line-height: 1.58;
}

.knowledge-card__related {
    display: flex;
    flex-wrap: wrap;
    gap: 8px 12px;
    align-items: center;
    margin-top: auto;
    padding-top: 28px;
}

.knowledge-card__related span {
    width: 100%;
    color: #8a8a8d;
    font-size: 11px;
    font-weight: 800;
    letter-spacing: 0.12em;
    text-transform: uppercase;
}

.knowledge-card__related a {
    color: var(--map-ink);
    font-size: 13px;
    font-weight: 700;
    text-decoration: underline;
    text-decoration-color: #b9f000;
    text-decoration-thickness: 3px;
    text-underline-offset: 4px;
    transition: color 180ms ease, text-decoration-color 180ms ease;
}

.knowledge-card__related a:is(:hover, :focus-visible) {
    color: #5a7600;
    text-decoration-color: #718f0c;
    outline: none;
}

.knowledge-next {
    padding-bottom: 140px;
}

.knowledge-next-grid {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 18px;
}

.knowledge-next-card {
    --knowledge-next-color: #fff;
    position: relative;
    isolation: isolate;
    min-height: 310px;
    padding: 32px;
    overflow: hidden;
    border-radius: 22px;
    background: #111113;
    color: var(--knowledge-next-color);
    transition: transform 240ms cubic-bezier(0.22, 1, 0.36, 1), box-shadow 240ms ease;
}

.knowledge-next-card::before {
    position: absolute;
    top: -110px;
    right: -110px;
    z-index: -1;
    width: 260px;
    height: 260px;
    border-radius: 50%;
    background: radial-gradient(circle, rgba(185, 240, 0, 0.34), rgba(185, 240, 0, 0) 70%);
    content: "";
    opacity: 0;
    transform: scale(0.65);
    transition: opacity 240ms ease, transform 320ms cubic-bezier(0.22, 1, 0.36, 1);
}

.knowledge-next-card:nth-child(2) {
    --knowledge-next-color: var(--map-ink);
    background: #b9f000;
}

.knowledge-next-card:nth-child(3) {
    background: #4a3be8;
}

.knowledge-next-card > span {
    font-size: 12px;
    font-weight: 800;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    opacity: 0.7;
}

.knowledge-next-card h3 {
    max-width: 360px;
    margin-top: 64px;
    color: inherit;
    font-size: clamp(32px, 4vw, 48px);
    line-height: 0.98;
}

.knowledge-next-card p {
    max-width: 330px;
    margin-top: 18px;
    color: inherit;
    opacity: 0.72;
}

.knowledge-next-card > i {
    position: absolute;
    top: 30px;
    right: 30px;
    display: grid;
    width: 50px;
    height: 50px;
    place-items: center;
    border: 1px solid rgba(185, 240, 0, 0.62);
    border-radius: 50%;
    background: rgba(185, 240, 0, 0.1);
    font-size: 30px;
    transition: transform 240ms cubic-bezier(0.22, 1, 0.36, 1), background 240ms ease, color 240ms ease;
}

.knowledge-next-card:nth-child(2) > i {
    border-color: rgba(7, 7, 19, 0.32);
    background: rgba(7, 7, 19, 0.08);
}

.knowledge-next-card:is(:hover, :focus-visible) {
    transform: translateY(-6px);
    box-shadow: 0 22px 52px rgba(7, 7, 19, 0.22), 0 0 0 4px rgba(185, 240, 0, 0.13);
    color: var(--knowledge-next-color);
    outline: none;
}

.knowledge-next-card:is(:hover, :focus-visible)::before {
    opacity: 1;
    transform: scale(1);
}

.knowledge-next-card:is(:hover, :focus-visible) > i {
    transform: translate(4px, -4px) rotate(5deg);
    background: #b9f000;
    color: #111113;
}

@media (prefers-reduced-motion: reduce) {
    .knowledge-path,
    .knowledge-path::after,
    .knowledge-path__icon,
    .knowledge-path__arrow,
    .knowledge-card,
    .knowledge-card::before,
    .knowledge-card__top span,
    .knowledge-next-card,
    .knowledge-next-card::before,
    .knowledge-next-card > i {
        transition-duration: 0.01ms;
    }

    .knowledge-path:is(:hover, :focus-visible),
    .knowledge-card:is(:hover, :focus-within),
    .knowledge-next-card:is(:hover, :focus-visible),
    .knowledge-path:is(:hover, :focus-visible) .knowledge-path__icon,
    .knowledge-path:is(:hover, :focus-visible) .knowledge-path__arrow,
    .knowledge-next-card:is(:hover, :focus-visible) > i {
        transform: none;
    }
}

.knowledge-empty {
    padding: 90px 24px 40px;
    text-align: center;
}

.knowledge-empty i {
    color: #718f0c;
    font-size: 48px;
}

.knowledge-empty h3 {
    margin-top: 18px;
    color: var(--map-ink);
    font-size: 34px;
}

.knowledge-empty p {
    margin-top: 10px;
    color: #68686c;
}

.knowledge-footer {
    padding: 70px 0 34px;
    background: #101012;
    color: #fff;
}

.knowledge-footer__top,
.knowledge-footer__bottom {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 24px;
}

.knowledge-footer__top {
    padding-bottom: 54px;
}

.knowledge-footer__top img {
    width: 190px;
}

.knowledge-footer__top > a:last-child {
    color: #fff;
    font-size: clamp(25px, 4vw, 46px);
    font-weight: 700;
    text-decoration: underline;
    text-decoration-color: #b9f000;
    text-underline-offset: 8px;
}

.knowledge-footer__bottom {
    padding-top: 24px;
    border-top: 1px solid rgba(255, 255, 255, 0.16);
}

.knowledge-footer__bottom p {
    color: rgba(255, 255, 255, 0.6);
}

.knowledge-footer + .footer {
    display: none !important;
}

[data-search-item][hidden] {
    display: none !important;
}

.nav-menu__item:has(> .nav-menu__link[href="contact.html"]),
a[href="contact.html"] {
    display: none !important;
}

@media (max-width: 1199px) {
    .knowledge-card-grid {
        grid-template-columns: repeat(2, minmax(0, 1fr));
    }
}

@media (max-width: 991px) {
    .knowledge-hero {
        padding: 170px 0 90px;
    }

    .knowledge-back-link {
        margin-bottom: 52px;
    }

    .knowledge-section {
        padding: 88px 0;
    }

    .knowledge-section__heading {
        grid-template-columns: 1fr;
        gap: 24px;
    }

    .knowledge-section__heading > p {
        margin-left: 0;
    }

    .knowledge-path-grid,
    .knowledge-next-grid {
        grid-template-columns: 1fr;
    }

    .knowledge-next-card {
        min-height: 270px;
    }
}

@media (max-width: 575px) {
    .knowledge-hero {
        padding: 135px 0 72px;
    }

    .knowledge-hero h1 {
        font-size: 54px;
    }

    .knowledge-hero__copy p {
        margin-top: 26px;
    }

    .knowledge-search {
        margin-top: 48px;
    }

    .knowledge-search__field {
        min-height: 68px;
        padding: 0 16px 0 20px;
        border-radius: 14px;
    }

    .knowledge-section {
        padding: 70px 0;
    }

    .knowledge-section__heading > div {
        gap: 12px;
    }

    .knowledge-section__number {
        margin-top: 7px;
    }

    .knowledge-path {
        grid-template-columns: auto 1fr;
        grid-template-areas:
            "icon goal"
            "title title";
        min-height: 0;
        padding: 22px;
    }

    .knowledge-path__icon {
        width: 50px;
        height: 50px;
        border-radius: 14px;
        font-size: 23px;
    }

    .knowledge-path__arrow {
        display: none;
    }

    .knowledge-path strong {
        margin-top: 18px;
    }

    .knowledge-card-grid {
        grid-template-columns: 1fr;
    }

    .knowledge-card {
        min-height: 360px;
        padding: 24px;
    }

    .knowledge-next {
        padding-bottom: 90px;
    }

    .knowledge-footer__top,
    .knowledge-footer__bottom {
        align-items: flex-start;
        flex-direction: column;
    }

    .knowledge-footer__top {
        padding-bottom: 40px;
    }
}

/* All Channels */
body:has(.channels-page) #smooth-content > section,
body:has(.channels-page) #smooth-content > .footer {
    display: none !important;
}

.channels-page {
    --channels-ink: #0b0b11;
    --channels-paper: #f3f1eb;
    --channels-line: rgba(11, 11, 17, 0.15);
    background: var(--channels-paper);
    color: var(--channels-ink);
}

.channels-hero {
    position: relative;
    isolation: isolate;
    min-height: 100vh;
    padding: 205px 0 88px;
    overflow: hidden;
    background: #101012;
    color: #fff;
}

.channels-hero::after {
    position: absolute;
    content: "";
    inset: 0;
    z-index: -2;
    background:
        linear-gradient(90deg, transparent 49.9%, rgba(255, 255, 255, 0.09) 50%, transparent 50.1%),
        linear-gradient(rgba(255, 255, 255, 0.06) 1px, transparent 1px);
    background-size: 25% 100%, 100% 76px;
    mask-image: linear-gradient(to bottom, #000 68%, transparent);
}

.channels-hero__orb {
    position: absolute;
    z-index: -1;
    width: 520px;
    height: 520px;
    border-radius: 50%;
    filter: blur(35px);
    opacity: 0.32;
    pointer-events: none;
}

.channels-hero__orb--green {
    top: -230px;
    right: -110px;
    background: #b9f000;
}

.channels-hero__orb--violet {
    bottom: -370px;
    left: 30%;
    background: #5b46ff;
}

.channels-hero__layout {
    display: grid;
    grid-template-columns: minmax(0, 1.55fr) minmax(300px, 0.45fr);
    gap: 60px;
    align-items: end;
}

.channels-hero h1 {
    max-width: 1080px;
    color: #fff;
    font-size: clamp(70px, 9.5vw, 154px);
    line-height: 0.82;
    letter-spacing: -0.06em;
    text-transform: uppercase;
}

.channels-hero__intro {
    padding-bottom: 12px;
}

.channels-hero__intro p {
    color: rgba(255, 255, 255, 0.7);
    font-size: clamp(18px, 1.8vw, 22px);
    line-height: 1.62;
}

.channels-hero__jump {
    display: inline-flex;
    align-items: center;
    gap: 18px;
    margin-top: 34px;
    padding-bottom: 8px;
    border-bottom: 2px solid #b9f000;
    color: #fff;
    font-weight: 700;
}

.channels-hero__jump:hover {
    color: #b9f000;
}

.channels-hero__roles {
    display: grid;
    grid-template-columns: repeat(4, minmax(0, 1fr));
    margin-top: 100px;
    border-top: 1px solid rgba(255, 255, 255, 0.18);
    border-left: 1px solid rgba(255, 255, 255, 0.18);
}

.channels-hero__roles > div {
    min-height: 145px;
    padding: 24px;
    border-right: 1px solid rgba(255, 255, 255, 0.18);
    border-bottom: 1px solid rgba(255, 255, 255, 0.18);
}

.channels-hero__roles strong {
    display: block;
    color: #b9f000;
    font-size: clamp(30px, 4vw, 53px);
    line-height: 1;
}

.channels-hero__roles span {
    display: block;
    max-width: 190px;
    margin-top: 13px;
    color: rgba(255, 255, 255, 0.58);
    font-size: 14px;
    line-height: 1.4;
}

.channels-explorer,
.channels-system {
    padding: 118px 0 132px;
}

.channels-section-heading {
    display: grid;
    grid-template-columns: minmax(0, 1.35fr) minmax(280px, 0.65fr);
    gap: 48px;
    align-items: end;
    margin-bottom: 54px;
}

.channels-section-heading > div > span {
    display: block;
    margin-bottom: 22px;
    color: #747478;
    font-size: 13px;
    font-weight: 800;
    letter-spacing: 0.16em;
}

.channels-section-heading h2 {
    max-width: 900px;
    color: var(--channels-ink);
    font-size: clamp(47px, 6.5vw, 92px);
    line-height: 0.92;
    letter-spacing: -0.05em;
    text-transform: uppercase;
}

.channels-section-heading > p {
    max-width: 500px;
    color: #5e5e64;
    font-size: 18px;
    line-height: 1.65;
}

.channel-filters {
    display: flex;
    gap: 10px;
    flex-wrap: wrap;
    padding-top: 26px;
    border-top: 1px solid var(--channels-line);
}

.channel-filters button {
    padding: 13px 19px;
    border: 1px solid var(--channels-line);
    border-radius: 999px;
    background: transparent;
    color: var(--channels-ink);
    font-size: 14px;
    font-weight: 700;
    transition: color 160ms ease, background 160ms ease, border-color 160ms ease;
}

.channel-filters button:hover,
.channel-filters button.is-active {
    border-color: var(--channels-ink);
    background: var(--channels-ink);
    color: #fff;
}

.channel-filters button:focus-visible {
    outline: 3px solid #b9f000;
    outline-offset: 3px;
}

.channel-filter-status {
    margin: 18px 0 34px;
    color: #747478;
    font-size: 13px;
}

.channel-card-grid {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 18px;
}

.channel-card {
    --card-bg: rgba(255, 255, 255, 0.56);
    --card-ink: var(--channels-ink);
    --card-muted: #606066;
    display: flex;
    min-height: 550px;
    flex-direction: column;
    padding: clamp(26px, 3.4vw, 46px);
    border: 1px solid var(--channels-line);
    border-radius: 24px;
    background: var(--card-bg);
    color: var(--card-ink);
}

.channel-card[hidden] {
    display: none !important;
}

.channel-card--lime {
    --card-bg: #b9f000;
}

.channel-card--violet {
    --card-bg: #5748e9;
    --card-ink: #fff;
    --card-muted: rgba(255, 255, 255, 0.72);
}

.channel-card--warm {
    --card-bg: #ffcf77;
}

.channel-card--dark {
    --card-bg: #151519;
    --card-ink: #fff;
    --card-muted: rgba(255, 255, 255, 0.68);
}

.channel-card--blue {
    --card-bg: #7ad4ff;
}

.channel-card--rose {
    --card-bg: #ff9ca8;
}

.channel-card__header {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 14px;
}

.channel-card__number {
    font-size: 13px;
    font-weight: 800;
    letter-spacing: 0.16em;
}

.channel-card__role {
    padding: 8px 12px;
    border: 1px solid currentColor;
    border-radius: 999px;
    font-size: 11px;
    font-weight: 800;
    letter-spacing: 0.08em;
    text-transform: uppercase;
    opacity: 0.72;
}

.channel-card h3 {
    max-width: 640px;
    margin-top: 70px;
    font-size: clamp(42px, 5.2vw, 74px);
    line-height: 0.9;
    letter-spacing: -0.045em;
}

.channel-card h3 a {
    color: var(--card-ink);
}

.channel-card > p {
    max-width: 630px;
    margin-top: 26px;
    color: var(--card-muted);
    font-size: 18px;
    line-height: 1.55;
}

.channel-card dl {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 20px;
    margin: auto 0 0;
    padding-top: 48px;
}

.channel-card dl > div {
    padding-top: 15px;
    border-top: 1px solid currentColor;
}

.channel-card dt {
    font-size: 11px;
    font-weight: 800;
    letter-spacing: 0.12em;
    text-transform: uppercase;
    opacity: 0.55;
}

.channel-card dd {
    margin-top: 8px;
    color: var(--card-muted);
    font-size: 15px;
    line-height: 1.45;
}

.channel-card__link {
    display: inline-flex;
    align-items: center;
    align-self: flex-start;
    gap: 10px;
    margin-top: 32px;
    padding-bottom: 5px;
    border-bottom: 2px solid currentColor;
    color: var(--card-ink);
    font-weight: 800;
}

.channel-card__link:hover {
    color: var(--card-ink);
}

.channel-card__link i {
    transition: transform 160ms ease;
}

.channel-card__link:hover i {
    transform: translate(3px, -3px);
}

.channels-comparison {
    padding: 118px 0 132px;
    background: #101012;
    color: #fff;
}

.channels-section-heading--light h2 {
    color: #fff;
}

.channels-section-heading--light > p,
.channels-section-heading--light > div > span {
    color: rgba(255, 255, 255, 0.58);
}

.channel-table-wrap {
    overflow-x: auto;
    border: 1px solid rgba(255, 255, 255, 0.18);
    border-radius: 20px;
}

.channel-table-wrap:focus-visible {
    outline: 3px solid #b9f000;
    outline-offset: 4px;
}

.channel-table {
    width: 100%;
    min-width: 980px;
    border-collapse: collapse;
    color: #fff;
}

.channel-table th,
.channel-table td {
    padding: 24px 26px;
    border-bottom: 1px solid rgba(255, 255, 255, 0.14);
    text-align: left;
    vertical-align: middle;
}

.channel-table thead th {
    color: rgba(255, 255, 255, 0.48);
    font-size: 11px;
    font-weight: 800;
    letter-spacing: 0.14em;
    text-transform: uppercase;
}

.channel-table tbody tr:last-child > * {
    border-bottom: 0;
}

.channel-table tbody th a {
    color: #fff;
    font-size: 20px;
}

.channel-table tbody th a:hover {
    color: #b9f000;
}

.channel-table tbody td {
    color: rgba(255, 255, 255, 0.7);
    font-size: 15px;
}

.level {
    display: inline-flex;
    min-width: 72px;
    justify-content: center;
    padding: 7px 10px;
    border-radius: 999px;
    color: #111;
    font-size: 11px;
    font-weight: 800;
    text-transform: uppercase;
}

.level--mid {
    background: #ffcf77;
}

.level--high {
    background: #b9f000;
}

.level--varies {
    background: #7ad4ff;
}

.channels-system {
    padding-bottom: 150px;
}

.channel-journey {
    display: grid;
    grid-template-columns: minmax(0, 1fr) auto minmax(0, 1fr) auto minmax(0, 1fr);
    gap: 18px;
    align-items: center;
}

.channel-journey article {
    min-height: 400px;
    padding: 30px;
    border: 1px solid var(--channels-line);
    border-radius: 22px;
    background: rgba(255, 255, 255, 0.48);
}

.channel-journey__step {
    display: grid;
    width: 48px;
    height: 48px;
    place-items: center;
    border-radius: 50%;
    background: var(--channels-ink);
    color: #fff;
    font-weight: 800;
}

.channel-journey__label {
    margin-top: 48px;
    color: #737378;
    font-size: 12px;
    font-weight: 800;
    letter-spacing: 0.14em;
    text-transform: uppercase;
}

.channel-journey h3 {
    margin-top: 13px;
    color: var(--channels-ink);
    font-size: clamp(31px, 3.3vw, 46px);
    line-height: 1;
}

.channel-journey article > div {
    display: flex;
    flex-wrap: wrap;
    gap: 9px;
    margin-top: 34px;
}

.channel-journey article > div a {
    padding: 8px 11px;
    border: 1px solid var(--channels-line);
    border-radius: 999px;
    color: var(--channels-ink);
    font-size: 12px;
    font-weight: 700;
}

.channel-journey article > div a:hover {
    border-color: var(--channels-ink);
    background: var(--channels-ink);
    color: #fff;
}

.channel-journey__arrow {
    color: #77777b;
    font-size: 24px;
}

.channels-map-cta {
    display: flex;
    align-items: end;
    justify-content: space-between;
    gap: 42px;
    margin-top: 86px;
    padding: clamp(30px, 5vw, 64px);
    border-radius: 24px;
    background: #b9f000;
}

.channels-map-cta span {
    font-size: 12px;
    font-weight: 800;
    letter-spacing: 0.14em;
    text-transform: uppercase;
}

.channels-map-cta h3 {
    max-width: 800px;
    margin-top: 20px;
    color: var(--channels-ink);
    font-size: clamp(39px, 5vw, 72px);
    line-height: 0.95;
}

.channels-map-cta > a {
    display: inline-flex;
    flex-shrink: 0;
    align-items: center;
    gap: 10px;
    padding: 17px 22px;
    border-radius: 999px;
    background: var(--channels-ink);
    color: #fff;
    font-weight: 800;
}

.channels-map-cta > a:hover {
    color: #b9f000;
}

@media (max-width: 1199px) {
    .channels-hero__layout {
        grid-template-columns: 1fr;
    }

    .channels-hero__intro {
        max-width: 650px;
    }

    .channel-journey {
        grid-template-columns: 1fr;
    }

    .channel-journey__arrow {
        transform: rotate(90deg);
        text-align: center;
    }
}

@media (max-width: 991px) {
    .channels-hero {
        min-height: auto;
        padding: 170px 0 80px;
    }

    .channels-hero__roles {
        grid-template-columns: repeat(2, minmax(0, 1fr));
        margin-top: 72px;
    }

    .channels-section-heading {
        grid-template-columns: 1fr;
        gap: 24px;
    }

    .channel-card-grid {
        grid-template-columns: 1fr;
    }

    .channel-card {
        min-height: 500px;
    }

    .channels-map-cta {
        align-items: flex-start;
        flex-direction: column;
    }
}

@media (max-width: 575px) {
    .channels-hero {
        padding: 135px 0 64px;
    }

    .channels-hero h1 {
        font-size: 61px;
    }

    .channels-hero__roles {
        grid-template-columns: 1fr;
        margin-top: 55px;
    }

    .channels-hero__roles > div {
        min-height: 115px;
    }

    .channels-explorer,
    .channels-comparison,
    .channels-system {
        padding: 78px 0;
    }

    .channel-filters {
        flex-wrap: nowrap;
        margin-inline: -12px;
        padding-inline: 12px;
        overflow-x: auto;
        scrollbar-width: none;
    }

    .channel-filters::-webkit-scrollbar {
        display: none;
    }

    .channel-filters button {
        flex: 0 0 auto;
    }

    .channel-card {
        min-height: 520px;
        padding: 24px;
    }

    .channel-card h3 {
        margin-top: 52px;
        font-size: 43px;
    }

    .channel-card dl {
        grid-template-columns: 1fr;
    }

    .channel-journey article {
        min-height: 350px;
        padding: 24px;
    }
}

/* Airier All Channels refinement */
.channels-page {
    --channels-paper: #f8f7f3;
    --channels-line: rgba(11, 11, 17, 0.1);
}

.channels-hero {
    min-height: auto;
    padding-block: 225px 118px;
}

.channels-hero__layout {
    gap: clamp(70px, 9vw, 145px);
}

.channels-hero h1 {
    max-width: 990px;
    font-size: clamp(66px, 8.2vw, 134px);
    line-height: 0.88;
}

.channels-hero__intro {
    padding-bottom: 28px;
}

.channels-hero__roles {
    gap: 18px;
    margin-top: 122px;
    border: 0;
}

.channels-hero__roles > div {
    min-height: 154px;
    padding: 28px;
    border: 1px solid rgba(255, 255, 255, 0.12);
    border-radius: 20px;
    background: rgba(255, 255, 255, 0.035);
}

.channels-explorer,
.channels-system {
    padding-block: 148px 164px;
}

.channels-section-heading {
    gap: clamp(60px, 9vw, 140px);
    margin-bottom: 76px;
}

.channels-section-heading h2 {
    max-width: 820px;
    font-size: clamp(45px, 5.6vw, 78px);
    line-height: 0.98;
}

.channels-section-heading > p {
    max-width: 440px;
}

.channel-filters {
    gap: 12px;
    padding-top: 34px;
}

.channel-filters button {
    padding: 14px 22px;
    border-color: rgba(11, 11, 17, 0.12);
    background: rgba(255, 255, 255, 0.72);
}

.channel-filter-status {
    margin-block: 22px 44px;
}

.channel-card-grid {
    gap: 30px;
}

.channel-card {
    min-height: 540px;
    padding: clamp(34px, 4vw, 54px);
    border-color: rgba(11, 11, 17, 0.08);
    border-radius: 30px;
    box-shadow: 0 18px 50px rgba(24, 24, 30, 0.035);
}

.channel-card:not([class*="channel-card--"]) {
    --card-bg: #fff;
}

.channel-card--lime {
    --card-bg: #dff3ad;
}

.channel-card--violet {
    --card-bg: #b9b0ef;
    --card-ink: #14121f;
    --card-muted: rgba(20, 18, 31, 0.68);
}

.channel-card--warm {
    --card-bg: #f5dfb8;
}

.channel-card--dark {
    --card-bg: #252529;
}

.channel-card--blue {
    --card-bg: #bce4f2;
}

.channel-card--rose {
    --card-bg: #efc5ca;
}

.channel-card h3 {
    margin-top: 78px;
    font-size: clamp(40px, 4.7vw, 64px);
    line-height: 0.96;
}

.channel-card > p {
    max-width: 570px;
    margin-top: 30px;
    font-size: 17px;
    line-height: 1.65;
}

.channel-card dl {
    gap: 34px;
    padding-top: 58px;
}

.channel-card__link {
    margin-top: 38px;
}

.channels-comparison {
    padding-block: 148px 164px;
}

.channel-table-wrap {
    border-color: rgba(255, 255, 255, 0.13);
    border-radius: 28px;
}

.channel-table th,
.channel-table td {
    padding: 29px 30px;
}

.channel-journey {
    gap: 26px;
}

.channel-journey article {
    min-height: 430px;
    padding: 38px;
    border-color: rgba(11, 11, 17, 0.08);
    border-radius: 28px;
    background: #fff;
}

.channel-journey__arrow {
    color: #a0a0a3;
}

.channels-map-cta {
    margin-top: 108px;
    padding: clamp(42px, 6vw, 78px);
    border-radius: 30px;
    background: #dff3ad;
}

@media (max-width: 991px) {
    .channels-hero {
        padding-block: 180px 92px;
    }

    .channels-hero__roles {
        margin-top: 88px;
    }

    .channels-explorer,
    .channels-comparison,
    .channels-system {
        padding-block: 110px 120px;
    }

    .channels-section-heading {
        gap: 28px;
        margin-bottom: 62px;
    }
}

@media (max-width: 575px) {
    .channels-hero {
        padding-block: 142px 72px;
    }

    .channels-hero h1 {
        font-size: 56px;
    }

    .channels-hero__layout {
        gap: 48px;
    }

    .channels-hero__roles {
        gap: 12px;
        margin-top: 68px;
    }

    .channels-hero__roles > div {
        min-height: 122px;
        padding: 22px;
    }

    .channels-explorer,
    .channels-comparison,
    .channels-system {
        padding-block: 82px 94px;
    }

    .channel-card-grid {
        gap: 20px;
    }

    .channel-card {
        min-height: 500px;
        padding: 28px;
        border-radius: 24px;
    }

    .channel-card h3 {
        margin-top: 58px;
        font-size: 40px;
    }

    .channel-card dl {
        gap: 20px;
        padding-top: 42px;
    }

    .channel-journey {
        gap: 18px;
    }

    .channel-journey article {
        min-height: 350px;
        padding: 28px;
        border-radius: 24px;
    }

    .channels-map-cta {
        margin-top: 76px;
        border-radius: 24px;
    }
}

/* Comfortable page gutters and hero line spacing */
.channels-page .container.max-w-1520-px,
.channels-footer .container.max-w-1520-px {
    padding-inline: clamp(32px, 4.25vw, 76px);
}

.channels-hero h1 {
    line-height: 0.96;
}

@media (max-width: 575px) {
    .channels-page .container.max-w-1520-px,
    .channels-footer .container.max-w-1520-px {
        padding-inline: 24px;
    }

    .channels-hero h1 {
        line-height: 1;
    }
}

/* Google Search Ads guide */
body:has(.search-guide-page) #smooth-content > section,
body:has(.search-guide-page) #smooth-content > .footer {
    display: none !important;
}

.search-guide-page {
    --search-ink: #0b0b11;
    --search-paper: #f8f7f3;
    --search-line: rgba(11, 11, 17, 0.1);
    background: var(--search-paper);
    color: var(--search-ink);
}

.search-guide-page .container.max-w-1520-px,
.search-guide-footer .container.max-w-1520-px {
    padding-inline: clamp(32px, 4.25vw, 76px);
}

.search-guide-hero {
    position: relative;
    isolation: isolate;
    overflow: hidden;
    padding: 215px 0 105px;
    background: #101012;
    color: #fff;
}

.search-guide-hero::after {
    position: absolute;
    content: "";
    inset: 0;
    z-index: -2;
    opacity: 0.18;
    background:
        radial-gradient(circle at 1px 1px, #fff 1px, transparent 1.5px);
    background-size: 32px 32px;
    mask-image: linear-gradient(130deg, #000, transparent 75%);
}

.search-guide-hero__glow {
    position: absolute;
    top: -260px;
    right: -120px;
    z-index: -1;
    width: 620px;
    height: 620px;
    border-radius: 50%;
    background: #b9f000;
    filter: blur(50px);
    opacity: 0.28;
}

.search-guide-hero__layout {
    display: grid;
    grid-template-columns: minmax(0, 1.18fr) minmax(420px, 0.82fr);
    gap: clamp(65px, 8vw, 130px);
    align-items: center;
}

.search-guide-hero__copy h1 {
    max-width: 900px;
    color: #fff;
    font-size: clamp(68px, 8.1vw, 130px);
    line-height: 0.9;
    letter-spacing: -0.055em;
    text-transform: uppercase;
}

.search-guide-hero__copy > p {
    max-width: 710px;
    margin-top: 38px;
    color: rgba(255, 255, 255, 0.68);
    font-size: clamp(18px, 1.7vw, 22px);
    line-height: 1.65;
}

.search-hero-visual {
    position: relative;
    min-height: 680px;
    border: 1px solid rgba(255, 255, 255, 0.14);
    border-radius: 34px;
    background: #090a08;
    box-shadow: 0 40px 120px rgba(0, 0, 0, 0.38);
}

.search-hero-visual::after {
    position: absolute;
    content: "";
    inset: 0;
    border-radius: inherit;
    background: linear-gradient(180deg, transparent 38%, rgba(6, 7, 5, 0.22) 58%, rgba(6, 7, 5, 0.86) 100%);
    pointer-events: none;
}

.search-hero-visual__image {
    width: 100%;
    height: 100%;
    min-height: 680px;
    border-radius: inherit;
    object-fit: cover;
}

.search-hero-visual__label {
    position: absolute;
    top: 28px;
    right: 28px;
    z-index: 2;
    max-width: 205px;
    padding: 16px 18px;
    border: 1px solid rgba(185, 240, 0, 0.38);
    border-radius: 17px;
    background: rgba(10, 11, 9, 0.78);
    backdrop-filter: blur(12px);
}

.search-hero-visual__label span,
.search-hero-visual__label strong {
    display: block;
}

.search-hero-visual__label span {
    color: #b9f000;
    font-size: 10px;
    font-weight: 900;
    letter-spacing: 0.14em;
}

.search-hero-visual__label strong {
    margin-top: 8px;
    color: #fff;
    font-size: 18px;
    line-height: 1.15;
}

.serp-demo {
    position: absolute;
    right: 30px;
    bottom: 30px;
    left: -38px;
    z-index: 3;
    overflow: hidden;
    border: 1px solid rgba(255, 255, 255, 0.18);
    border-radius: 24px;
    background: #fff;
    color: #29292f;
    box-shadow: 0 34px 100px rgba(0, 0, 0, 0.32);
}

.serp-demo__browser {
    display: flex;
    gap: 7px;
    padding: 16px 20px;
    background: #ededf0;
}

.serp-demo__browser span {
    width: 10px;
    height: 10px;
    border-radius: 50%;
    background: #c3c3c8;
}

.serp-demo__query {
    display: flex;
    align-items: center;
    gap: 13px;
    margin: 22px;
    padding: 15px 18px;
    border: 1px solid #dadade;
    border-radius: 999px;
    color: #48484e;
    font-size: 14px;
}

.serp-demo__result {
    padding: 12px 28px 32px;
}

.serp-demo__brand {
    display: flex;
    gap: 12px;
    align-items: center;
}

.serp-demo__brand > span {
    display: grid;
    width: 38px;
    height: 38px;
    place-items: center;
    border-radius: 50%;
    background: #b9f000;
    color: #111;
    font-size: 12px;
    font-weight: 900;
}

.serp-demo__brand strong,
.serp-demo__brand small {
    display: block;
}

.serp-demo__brand strong {
    color: #202024;
    font-size: 14px;
}

.serp-demo__brand small {
    margin-top: 2px;
    color: #69696e;
    font-size: 11px;
}

.serp-demo__sponsored {
    margin-top: 17px;
    color: #4f4f55;
    font-size: 11px;
    font-weight: 700;
}

.serp-demo__result h2 {
    margin-top: 7px;
    color: #1a0dab;
    font-family: Arial, sans-serif !important;
    font-size: clamp(21px, 2.4vw, 28px);
    line-height: 1.16;
}

.serp-demo__result > p:not(.serp-demo__sponsored) {
    margin-top: 12px;
    color: #4e5156;
    font-family: Arial, sans-serif;
    font-size: 13px;
    line-height: 1.5;
}

.serp-demo__links {
    display: flex;
    gap: 14px;
    margin-top: 18px;
    color: #1a0dab;
    font-family: Arial, sans-serif;
    font-size: 12px;
}

.search-guide-facts {
    display: grid;
    grid-template-columns: repeat(4, minmax(0, 1fr));
    gap: 16px;
    margin-top: 112px;
}

.search-guide-facts > div {
    min-height: 126px;
    padding: 24px;
    border: 1px solid rgba(255, 255, 255, 0.13);
    border-radius: 18px;
    background: rgba(255, 255, 255, 0.035);
}

.search-guide-facts span,
.search-guide-facts strong {
    display: block;
}

.search-guide-facts span {
    color: rgba(255, 255, 255, 0.48);
    font-size: 11px;
    font-weight: 800;
    letter-spacing: 0.13em;
    text-transform: uppercase;
}

.search-guide-facts strong {
    margin-top: 18px;
    color: #fff;
    font-size: clamp(21px, 2.4vw, 31px);
    line-height: 1.05;
}

.search-guide-nav {
    border-bottom: 1px solid var(--search-line);
    background: #fff;
}

.search-guide-nav .container {
    display: flex;
    align-items: center;
    gap: 28px;
    min-height: 76px;
    overflow-x: auto;
    scrollbar-width: none;
}

.search-guide-nav .container::-webkit-scrollbar {
    display: none;
}

.search-guide-nav span,
.search-guide-nav a {
    flex: 0 0 auto;
}

.search-guide-nav span {
    color: #89898d;
    font-size: 11px;
    font-weight: 800;
    letter-spacing: 0.13em;
    text-transform: uppercase;
}

.search-guide-nav a {
    color: var(--search-ink);
    font-size: 14px;
    font-weight: 700;
}

.search-guide-nav a:hover {
    color: #668600;
}

.search-guide-section,
.search-fit-section,
.match-types-section,
.search-build-section,
.search-faq-section,
.search-next-section {
    padding: 138px 0 154px;
}

.search-guide-heading {
    display: grid;
    grid-template-columns: minmax(0, 1.35fr) minmax(280px, 0.65fr);
    gap: clamp(55px, 8vw, 125px);
    align-items: end;
    margin-bottom: 72px;
}

.search-guide-heading > div > span {
    display: block;
    margin-bottom: 22px;
    color: #77777c;
    font-size: 12px;
    font-weight: 800;
    letter-spacing: 0.16em;
}

.search-guide-heading h2 {
    max-width: 850px;
    color: var(--search-ink);
    font-size: clamp(45px, 5.8vw, 80px);
    line-height: 0.98;
    letter-spacing: -0.048em;
    text-transform: uppercase;
}

.search-guide-heading > p {
    max-width: 460px;
    color: #5e5e64;
    font-size: 18px;
    line-height: 1.7;
}

.search-flow {
    display: grid;
    grid-template-columns: repeat(5, minmax(0, 1fr));
    gap: 14px;
}

.search-flow article {
    min-height: 310px;
    padding: 25px;
    border: 1px solid var(--search-line);
    border-radius: 22px;
    background: #fff;
}

.search-flow article > span {
    color: #8a8a8e;
    font-size: 12px;
    font-weight: 800;
    letter-spacing: 0.12em;
}

.search-flow article > i {
    display: block;
    margin-top: 62px;
    color: #6f9100;
    font-size: 34px;
}

.search-flow h3 {
    margin-top: 26px;
    color: var(--search-ink);
    font-size: 31px;
}

.search-flow p {
    margin-top: 12px;
    color: #6a6a6f;
    font-size: 14px;
    line-height: 1.55;
}

.search-guide-callout {
    display: grid;
    grid-template-columns: minmax(160px, 0.25fr) minmax(0, 0.75fr);
    gap: 42px;
    align-items: start;
    margin-top: 34px;
    padding: clamp(34px, 5vw, 64px);
    border-radius: 24px;
    background: #dff3ad;
}

.search-guide-callout span {
    padding-top: 10px;
    font-size: 11px;
    font-weight: 900;
    letter-spacing: 0.14em;
}

.search-guide-callout p {
    max-width: 970px;
    color: var(--search-ink);
    font-size: clamp(29px, 4vw, 51px);
    font-weight: 700;
    line-height: 1.12;
}

.search-fit-section {
    padding-top: 0;
}

.search-fit-grid {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 28px;
}

.search-fit-card {
    min-height: 610px;
    padding: clamp(34px, 4vw, 54px);
    border-radius: 28px;
}

.search-fit-card--yes {
    background: #fff;
}

.search-fit-card--no {
    background: #ece9ff;
}

.search-fit-card__label {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    padding: 9px 13px;
    border: 1px solid var(--search-line);
    border-radius: 999px;
    font-size: 11px;
    font-weight: 800;
    text-transform: uppercase;
}

.search-fit-card h3 {
    margin-top: 58px;
    color: var(--search-ink);
    font-size: clamp(39px, 5vw, 66px);
    line-height: 0.98;
}

.search-fit-card ul {
    display: flex;
    flex-direction: column;
    gap: 0;
    margin-top: 43px;
}

.search-fit-card li {
    padding: 18px 0;
    border-top: 1px solid var(--search-line);
    color: #55555a;
    font-size: 16px;
    line-height: 1.5;
}

.search-fit-card__links {
    display: flex;
    flex-wrap: wrap;
    gap: 10px;
    margin-top: 30px;
}

.search-fit-card__links a {
    padding: 9px 12px;
    border: 1px solid var(--search-line);
    border-radius: 999px;
    color: var(--search-ink);
    font-size: 12px;
    font-weight: 700;
}

.search-illustration {
    position: relative;
    overflow: hidden;
    min-height: 520px;
    margin-top: 72px;
    border-radius: 30px;
    background: #090a08;
}

.search-illustration::after {
    position: absolute;
    content: "";
    inset: 0;
    background: linear-gradient(90deg, rgba(8, 9, 7, 0.02) 30%, rgba(8, 9, 7, 0.88) 76%);
    pointer-events: none;
}

.search-illustration img {
    width: 100%;
    height: 100%;
    min-height: 520px;
    object-fit: cover;
}

.search-illustration figcaption {
    position: absolute;
    top: 50%;
    right: clamp(34px, 5vw, 72px);
    z-index: 2;
    width: min(42%, 540px);
    transform: translateY(-50%);
}

.search-illustration figcaption > span,
.search-illustration figcaption > strong {
    display: block;
}

.search-illustration figcaption > span {
    color: #b9f000;
    font-size: 11px;
    font-weight: 900;
    letter-spacing: 0.14em;
}

.search-illustration figcaption > strong {
    margin-top: 22px;
    color: #fff;
    font-size: clamp(32px, 4vw, 55px);
    line-height: 1.02;
}

.search-illustration figcaption > p {
    margin-top: 24px;
    color: rgba(255, 255, 255, 0.64);
    font-size: 16px;
    line-height: 1.65;
}

.search-illustration--optimisation {
    margin-top: 72px;
    border: 1px solid rgba(255, 255, 255, 0.14);
}

.search-illustration--optimisation::after {
    background: linear-gradient(90deg, rgba(8, 9, 7, 0.86) 0%, rgba(8, 9, 7, 0.2) 54%, rgba(8, 9, 7, 0.04) 100%);
}

.search-illustration--optimisation figcaption {
    right: auto;
    left: clamp(34px, 5vw, 72px);
}

.search-structure-section,
.search-measurement-section {
    padding: 138px 0 154px;
    background: #101012;
    color: #fff;
}

.search-guide-heading--light h2 {
    color: #fff;
}

.search-guide-heading--light > div > span,
.search-guide-heading--light > p {
    color: rgba(255, 255, 255, 0.55);
}

.campaign-structure {
    max-width: 1260px;
    margin: 0 auto;
}

.campaign-structure__root {
    max-width: 520px;
    margin: 0 auto;
    padding: 28px 32px;
    border: 1px solid rgba(255, 255, 255, 0.17);
    border-radius: 20px;
    background: #dff3ad;
    color: #111;
    text-align: center;
}

.campaign-structure__root span,
.campaign-structure__root strong {
    display: block;
}

.campaign-structure__root span {
    font-size: 11px;
    font-weight: 900;
    letter-spacing: 0.14em;
    text-transform: uppercase;
}

.campaign-structure__root strong {
    margin-top: 8px;
    font-size: 20px;
}

.campaign-structure__connector {
    width: 1px;
    height: 48px;
    margin: 0 auto;
    background: rgba(255, 255, 255, 0.26);
}

.campaign-structure__level {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 20px;
}

.campaign-structure__level--four {
    grid-template-columns: repeat(4, minmax(0, 1fr));
}

.campaign-structure__level article {
    min-height: 160px;
    padding: 24px;
    border: 1px solid rgba(255, 255, 255, 0.16);
    border-radius: 18px;
    background: rgba(255, 255, 255, 0.045);
}

.campaign-structure__level article > span {
    color: #b9f000;
    font-size: 11px;
    font-weight: 900;
    letter-spacing: 0.14em;
    text-transform: uppercase;
}

.campaign-structure__level h3 {
    margin-top: 22px;
    color: #fff;
    font-size: 24px;
    line-height: 1.1;
}

.campaign-structure__level p {
    margin-top: 12px;
    color: rgba(255, 255, 255, 0.56);
    font-size: 14px;
    line-height: 1.5;
}

.structure-rule {
    display: grid;
    grid-template-columns: minmax(180px, 0.25fr) minmax(0, 0.75fr);
    gap: 36px;
    max-width: 1260px;
    margin: 42px auto 0;
    padding-top: 34px;
    border-top: 1px solid rgba(255, 255, 255, 0.16);
}

.structure-rule strong {
    color: #b9f000;
    font-size: 14px;
}

.structure-rule p {
    color: rgba(255, 255, 255, 0.66);
    font-size: 18px;
    line-height: 1.65;
}

.match-table-wrap {
    overflow-x: auto;
    border: 1px solid var(--search-line);
    border-radius: 26px;
    background: #fff;
}

.match-table-wrap:focus-visible {
    outline: 3px solid #86ad00;
    outline-offset: 4px;
}

.match-table {
    width: 100%;
    min-width: 980px;
    border-collapse: collapse;
}

.match-table th,
.match-table td {
    padding: 28px 30px;
    border-bottom: 1px solid var(--search-line);
    color: #57575c;
    text-align: left;
    vertical-align: middle;
}

.match-table thead th {
    color: #88888d;
    font-size: 11px;
    font-weight: 900;
    letter-spacing: 0.13em;
    text-transform: uppercase;
}

.match-table tbody tr:last-child > * {
    border-bottom: 0;
}

.match-badge {
    display: inline-flex;
    min-width: 92px;
    justify-content: center;
    padding: 9px 13px;
    border-radius: 999px;
    color: #111;
    font-size: 12px;
    font-weight: 900;
}

.match-badge--broad {
    background: #dff3ad;
}

.match-badge--phrase {
    background: #bce4f2;
}

.match-badge--exact {
    background: #f5dfb8;
}

.match-badge--negative {
    background: #efc5ca;
}

.match-note {
    max-width: 920px;
    margin-top: 28px;
    color: #606066;
    font-size: 16px;
    line-height: 1.65;
}

.search-build-section {
    padding-top: 0;
}

.search-checklist {
    border-top: 1px solid var(--search-line);
}

.search-checklist li {
    display: grid;
    grid-template-columns: 110px minmax(0, 1fr);
    gap: 34px;
    align-items: start;
    padding: 38px 0;
    border-bottom: 1px solid var(--search-line);
}

.search-checklist li > span {
    color: #7d7d82;
    font-size: 13px;
    font-weight: 900;
    letter-spacing: 0.14em;
}

.search-checklist h3 {
    color: var(--search-ink);
    font-size: clamp(28px, 3.4vw, 46px);
}

.search-checklist p {
    max-width: 720px;
    margin-top: 10px;
    color: #606066;
    font-size: 16px;
    line-height: 1.62;
}

.metric-chain {
    display: grid;
    grid-template-columns: repeat(4, minmax(0, 1fr));
    border-top: 1px solid rgba(255, 255, 255, 0.15);
    border-left: 1px solid rgba(255, 255, 255, 0.15);
}

.metric-chain article {
    min-height: 300px;
    padding: 28px;
    border-right: 1px solid rgba(255, 255, 255, 0.15);
    border-bottom: 1px solid rgba(255, 255, 255, 0.15);
}

.metric-chain span {
    color: #b9f000;
    font-size: 11px;
    font-weight: 900;
    letter-spacing: 0.14em;
    text-transform: uppercase;
}

.metric-chain h3 {
    margin-top: 55px;
    color: #fff;
    font-size: clamp(25px, 3vw, 37px);
    line-height: 1.05;
}

.metric-chain p {
    margin-top: 18px;
    color: rgba(255, 255, 255, 0.55);
    font-size: 14px;
    line-height: 1.55;
}

.search-mistakes {
    display: grid;
    grid-template-columns: minmax(280px, 0.42fr) minmax(0, 0.58fr);
    gap: clamp(55px, 8vw, 120px);
    margin-top: 108px;
}

.search-mistakes > div > span {
    color: #b9f000;
    font-size: 11px;
    font-weight: 900;
    letter-spacing: 0.14em;
}

.search-mistakes > div h3 {
    margin-top: 26px;
    color: #fff;
    font-size: clamp(42px, 5vw, 68px);
    line-height: 0.98;
}

.search-mistakes ul {
    border-top: 1px solid rgba(255, 255, 255, 0.16);
}

.search-mistakes li {
    display: grid;
    grid-template-columns: minmax(190px, 0.42fr) minmax(0, 0.58fr);
    gap: 26px;
    padding: 24px 0;
    border-bottom: 1px solid rgba(255, 255, 255, 0.16);
}

.search-mistakes li strong {
    color: #fff;
    font-size: 15px;
}

.search-mistakes li span {
    color: rgba(255, 255, 255, 0.55);
    font-size: 14px;
    line-height: 1.55;
}

.search-faq-list {
    max-width: 1120px;
    margin-left: auto;
}

.search-faq-list details {
    border-top: 1px solid var(--search-line);
}

.search-faq-list details:last-child {
    border-bottom: 1px solid var(--search-line);
}

.search-faq-list summary {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 24px;
    padding: 30px 0;
    color: var(--search-ink);
    cursor: pointer;
    font-size: clamp(23px, 3vw, 36px);
    font-weight: 700;
    list-style: none;
}

.search-faq-list summary::-webkit-details-marker {
    display: none;
}

.search-faq-list summary i {
    flex: 0 0 auto;
    transition: transform 180ms ease;
}

.search-faq-list details[open] summary i {
    transform: rotate(45deg);
}

.search-faq-list details p {
    max-width: 850px;
    padding: 0 54px 30px 0;
    color: #5c5c62;
    font-size: 17px;
    line-height: 1.7;
}

.search-next-section {
    padding-top: 0;
}

.search-next-card {
    display: grid;
    grid-template-columns: minmax(0, 1.2fr) minmax(300px, 0.8fr);
    gap: 64px;
    padding: clamp(42px, 6vw, 78px);
    border-radius: 30px;
    background: #dff3ad;
}

.search-next-card > div > span {
    font-size: 11px;
    font-weight: 900;
    letter-spacing: 0.14em;
}

.search-next-card h2 {
    max-width: 850px;
    margin-top: 26px;
    color: var(--search-ink);
    font-size: clamp(42px, 5.6vw, 76px);
    line-height: 0.96;
}

.search-next-card__links {
    display: flex;
    flex-direction: column;
    justify-content: center;
}

.search-next-card__links a {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 18px;
    padding: 20px 0;
    border-bottom: 1px solid rgba(11, 11, 17, 0.18);
    color: var(--search-ink);
    font-size: 16px;
    font-weight: 800;
}

.search-next-card__links a:first-child {
    border-top: 1px solid rgba(11, 11, 17, 0.18);
}

@media (max-width: 1199px) {
    .search-guide-hero__layout {
        grid-template-columns: 1fr;
    }

    .search-hero-visual {
        width: min(calc(100% - 38px), 780px);
        margin-left: 38px;
    }

    .search-flow {
        grid-template-columns: repeat(3, minmax(0, 1fr));
    }

    .campaign-structure__level--four,
    .metric-chain {
        grid-template-columns: repeat(2, minmax(0, 1fr));
    }
}

@media (max-width: 991px) {
    .search-guide-hero {
        padding: 175px 0 90px;
    }

    .search-guide-facts {
        grid-template-columns: repeat(2, minmax(0, 1fr));
        margin-top: 82px;
    }

    .search-guide-section,
    .search-fit-section,
    .match-types-section,
    .search-build-section,
    .search-faq-section,
    .search-next-section,
    .search-structure-section,
    .search-measurement-section {
        padding-block: 105px 118px;
    }

    .search-fit-section,
    .search-build-section,
    .search-next-section {
        padding-top: 0;
    }

    .search-guide-heading,
    .search-mistakes,
    .search-next-card {
        grid-template-columns: 1fr;
        gap: 28px;
    }

    .search-fit-grid {
        grid-template-columns: 1fr;
    }

    .search-guide-callout {
        grid-template-columns: 1fr;
    }

    .search-illustration {
        min-height: 640px;
    }

    .search-illustration::after,
    .search-illustration--optimisation::after {
        background: linear-gradient(180deg, rgba(8, 9, 7, 0.02) 30%, rgba(8, 9, 7, 0.92) 78%);
    }

    .search-illustration img {
        min-height: 640px;
    }

    .search-illustration figcaption,
    .search-illustration--optimisation figcaption {
        top: auto;
        right: 34px;
        bottom: 38px;
        left: 34px;
        width: auto;
        transform: none;
    }
}

@media (max-width: 767px) {
    .search-flow {
        grid-template-columns: 1fr;
    }

    .search-flow article {
        min-height: 240px;
    }

    .search-flow article > i {
        margin-top: 38px;
    }

    .campaign-structure__level,
    .campaign-structure__level--four,
    .metric-chain {
        grid-template-columns: 1fr;
    }

    .structure-rule,
    .search-mistakes li {
        grid-template-columns: 1fr;
    }
}

@media (max-width: 575px) {
    .search-guide-page .container.max-w-1520-px,
    .search-guide-footer .container.max-w-1520-px {
        padding-inline: 24px;
    }

    .search-guide-hero {
        padding: 142px 0 72px;
    }

    .search-guide-hero__copy h1 {
        font-size: 55px;
        line-height: 0.98;
    }

    .search-hero-visual {
        min-height: 610px;
        margin-left: 0;
        border-radius: 26px;
    }

    .search-hero-visual__image {
        min-height: 610px;
    }

    .search-hero-visual__label {
        top: 18px;
        right: 18px;
    }

    .serp-demo {
        right: 14px;
        bottom: 14px;
        left: 14px;
    }

    .serp-demo__query {
        margin: 16px;
        font-size: 12px;
    }

    .serp-demo__result {
        padding-inline: 20px;
    }

    .search-guide-facts {
        grid-template-columns: 1fr;
        gap: 11px;
        margin-top: 62px;
    }

    .search-guide-facts > div {
        min-height: 105px;
    }

    .search-guide-nav .container {
        gap: 20px;
    }

    .search-guide-section,
    .search-fit-section,
    .match-types-section,
    .search-build-section,
    .search-faq-section,
    .search-next-section,
    .search-structure-section,
    .search-measurement-section {
        padding-block: 82px 94px;
    }

    .search-fit-section,
    .search-build-section,
    .search-next-section {
        padding-top: 0;
    }

    .search-guide-heading {
        margin-bottom: 54px;
    }

    .search-guide-callout,
    .search-fit-card,
    .search-next-card {
        padding: 28px;
        border-radius: 24px;
    }

    .search-fit-card {
        min-height: 0;
    }

    .search-illustration,
    .search-illustration img {
        min-height: 590px;
    }

    .search-illustration {
        margin-top: 48px;
        border-radius: 24px;
    }

    .search-illustration figcaption,
    .search-illustration--optimisation figcaption {
        right: 24px;
        bottom: 28px;
        left: 24px;
    }

    .search-illustration figcaption > strong {
        font-size: 32px;
    }

    .search-checklist li {
        grid-template-columns: 56px minmax(0, 1fr);
        gap: 18px;
    }

    .search-faq-list summary {
        font-size: 23px;
    }

    .search-faq-list details p {
        padding-right: 0;
    }
}

/* ---------------------------------------------------------------------------
   House offer blocks
   Two shapes share one voice: a compact card that sits among the news sidebar
   blocks, and a full-width band that closes a guide or an article.
   --------------------------------------------------------------------------- */

.promo--compact {
  border-color: rgba(17, 19, 20, .16);
}

.promo--compact .promo__copy {
  margin: 14px 0 20px;
  color: #4a4f50;
  font-size: 16px;
  line-height: 1.55;
}

.promo__cta {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-weight: 700;
  color: #111314;
  text-decoration: none;
  border-bottom: 2px solid var(--main-600);
  padding-bottom: 2px;
  transition: gap .2s ease;
}

.promo__cta:hover {
  color: #111314;
  gap: 14px;
}

.promo--wide {
  margin: 72px 0 0;
  padding: clamp(32px, 5vw, 56px);
  border-radius: 28px;
  background: #111314;
  color: #fff;
}

.promo--wide h2 {
  color: #fff;
  font-size: clamp(28px, 3.4vw, 40px);
  line-height: 1.15;
  margin: 0;
}

.promo--wide .promo__copy {
  max-width: 62ch;
  margin: 18px 0 28px;
  color: rgba(255, 255, 255, .78);
  font-size: 18px;
  line-height: 1.6;
}

/* Header call to action. Smaller than a page button so it sits inside the
   header rhythm rather than dominating the menu beside it. */
.header-cta {
  align-items: center;
  padding: 12px 26px;
  font-size: 16px;
  font-weight: 650;
  line-height: 1;
  white-space: nowrap;
}

/* The gap belongs to the header row only. In the mobile menu the same button
   is full width, where a start margin just pushed it off centre. */
.header .header-cta {
  margin-inline-start: 28px;
}

.header-cta--block {
  margin-inline-start: 0;
  white-space: normal;
}

/* The flair that grows on hover is near-black, and the theme's own
   group-hover-text-white resolves to a near-black token in this palette, so
   the label is turned white explicitly. Without it the text disappears into
   the flair. */
.header-cta:hover .button__label,
.header-cta:focus-visible .button__label {
  color: #fff;
}

/* News pager */
.news-pager {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  margin-top: 56px;
  padding-top: 28px;
  border-top: 1px solid rgba(17, 19, 20, .12);
}

.news-pager a {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-weight: 700;
  color: #111314;
  text-decoration: none;
}

.news-pager a:hover { color: var(--main-600); }

.news-pager__count {
  margin-inline: auto;
  color: #6a6f70;
  font-size: 15px;
}

/* ---------------------------------------------------------------------------
   News sidebar behaviour
   On wide screens the sidebar runs the full height of the article instead of
   sticking to the viewport with its own scrollbar — with four blocks in it the
   inner scroll was hiding the ones below the fold.
   --------------------------------------------------------------------------- */

/* Below the article on narrow screens: a reader who has just finished the
   piece should not have to scroll back past the whole thing to find where to
   go next. Only articles — on the index the search field belongs at the top. */
@media (max-width: 991px) {
  .news-index-layout--article .news-sidebar {
    order: 2;
    margin-top: 56px;
  }

  .news-index-layout--article .news-article__body {
    order: 1;
  }
}

/* Read-next row under an article */
.news-related {
  background: #f6f7f3;
}

.news-related__header {
  margin-bottom: 40px;
}

.news-related__header h2 {
  margin: 8px 0 0;
}

/* Language switcher */
.lang-switch {
  display: inline-flex;
  align-items: center;
  gap: 2px;
  margin-inline-start: 24px;
}

.lang-switch__item {
  display: inline-flex;
  align-items: center;
  padding: 6px 9px;
  border-radius: 8px;
  font-size: 13px;
  font-weight: 700;
  letter-spacing: .04em;
  color: rgba(255, 255, 255, .62);
  text-decoration: none;
  transition: color .2s ease, background-color .2s ease;
}

.lang-switch__item:hover { color: #fff; background: rgba(255, 255, 255, .1); }
.lang-switch__item.is-active { color: var(--main-600); }

/* A language that does not have this page yet still offers its home page. */
.lang-switch__item--home { opacity: .55; }

/* Inside the white mobile panel the same chips need dark ink. */
.mobile-menu .lang-switch {
  margin-inline-start: 0;
  margin-top: 24px;
}

.mobile-menu .lang-switch__item { color: rgba(17, 19, 20, .6); }
.mobile-menu .lang-switch__item:hover { color: #111314; background: rgba(17, 19, 20, .07); }
.mobile-menu .lang-switch__item.is-active { color: #111314; background: rgba(17, 19, 20, .07); }