Google says local inventory ads will run by default in Shopping campaigns and advised advertisers who need separate online and local budgets to review settings before August 2026. The practical impact depends on Merchant Center data and store-goal setup.
What to verify first
Check that Google Ads and Merchant Center are linked, product feeds are current and store information is accurate. Feed errors or expired product data can prevent otherwise eligible ads from serving.
Separate goals when the business needs it
If online orders and store visits have different economics, keep their budgets and conversion goals explicit. A combined campaign is convenient only when the business is comfortable with combined optimization.
Feed quality still leads
Shopping ads use product data rather than a traditional keyword list. Titles, images, price, availability and product identifiers remain the foundation of relevance.
PPC4.biz is an independent guide and is not affiliated with Google. Platform details can change; always confirm critical settings in your own account.
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Everything you need to run Shopping yourself is here. Feeds break quietly and campaigns keep spending regardless, so if you would rather someone watched yours, we can.
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