Channel archive
3 briefs about YouTube Ads, newest first. For the full picture, read the YouTube Ads guide.
Demand Gen ·
September's Demand Gen update brings a conversational agent beside YouTube ads, one-click image ads on Shorts and Gmail, and affiliate location pins in Google Maps.
Read the brief
YouTube Ads ·
Google completed automatic upgrades of Video Action Campaigns in May 2026. Advertisers should now review where video runs and how conversions are measured.
Read the brief
Demand Gen ·
With Video Action and eligible Display campaigns moving into Demand Gen, the campaign type now deserves its own creative and measurement plan.
Read the brief
