Search Ads ·
Smart Bidding labels are changing — the bidding logic is not
Google is simplifying the names shown for two Search bidding strategies. Here is what changed, what stayed the same and what to check in your account.
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Display Ads ·
Display campaigns are moving into Demand Gen: what to review now
Google has started the transition from Google Display Network campaigns to Demand Gen. The first task is an inventory, creative and measurement review.
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YouTube Ads ·
Video Action Campaigns have completed their move to Demand Gen
Google completed automatic upgrades of Video Action Campaigns in May 2026. Advertisers should now review where video runs and how conversions are measured.
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Shopping Ads ·
Shopping campaigns need a local-inventory settings check
Google is changing how local inventory ads are included in Shopping campaigns. Retailers should verify store data, product eligibility and budget intent.
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Performance Max ·
Performance Max: five advertiser inputs to audit before scaling
Performance Max automates delivery across Google inventory, but goals, data, creative and exclusions still determine what the system is asked to achieve.
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Demand Gen ·
Demand Gen is becoming Google’s visual performance hub
With Video Action and eligible Display campaigns moving into Demand Gen, the campaign type now deserves its own creative and measurement plan.
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App Campaigns ·
App campaigns should optimize for value beyond the install
Installs are only the first step. A stronger App campaign connects store assets, in-app events and bidding to the action that creates business value.
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Remarketing ·
Remarketing now starts with consented first-party data
Google calls remarketing audiences ‘your data’ segments. In the EEA, UK and Switzerland, usable personalization depends on valid consent signals.
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