Search Ads ·
Dynamic Search Ads are being upgraded to AI Max
Google is moving legacy Dynamic Search Ads onto AI Max. What the upgrade turns on, which controls stay in your hands and what to look at before it happens automatically.
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Search Ads
2 briefs about Search Ads, newest first. For the full picture, read the Search Ads guide.
Search Ads ·
Smart Bidding labels are changing — the bidding logic is not
Google is simplifying the names shown for two Search bidding strategies. Here is what changed, what stayed the same and what to check in your account.
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