Google says eligible advertisers can voluntarily move Display campaigns to Demand Gen from June 2026, with broader migration steps to follow. Demand Gen brings image and video creative into feeds including YouTube, Discover and Gmail.
Why this matters
A Display campaign and a Demand Gen campaign do not have identical inventory, formats or controls. A simple one-to-one budget move can therefore change reach, creative delivery and the mix of conversions.
Start with the creative library
Collect current responsive display assets, check rights and brand consistency, then add vertical and square video where it improves the message. Demand Gen benefits from a varied set of image, video and text assets.
Protect the comparison
Record the pre-migration audience, exclusions, conversion goals and recent results. Judge the new setup over a meaningful conversion window rather than the first few days of learning.
PPC4.biz is an independent guide and is not affiliated with Google. Platform details can change; always confirm critical settings in your own account.
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