As of May 2026, Google says all Video Action Campaigns were upgraded to Demand Gen. The successor can combine video with image formats across YouTube, Discover and Gmail, so the post-upgrade audit should go beyond video views alone.
What changed
The campaign now sits inside Demand Gen and can use a broader creative and inventory mix. Existing conversion goals remain important, but delivery patterns may differ from the former Video Action setup.
Review video by format
Check landscape, square and vertical versions separately. Shorts placements need a fast opening and mobile-first framing; longer YouTube placements can carry more explanation.
Measure the business action
A view or engagement can assist a later website conversion. Keep attribution settings and conversion windows documented so the team interprets results consistently.
PPC4.biz is an independent guide and is not affiliated with Google. Platform details can change; always confirm critical settings in your own account.
Learn it. Run it. Or delegate it.
Everything you need to understand PPC is here. If you'd rather spend your time running your business than managing campaigns, we can do it for you.
Ask us to run it
